If you're worried your Google Ads agency is wasting money, I'd first separate disappointing results from warning signs of weak account management. An underperforming campaign doesn't automatically mean your agency is wasting your budget. Results can also be affected by competition, your offer, your website, the sales process, and factors outside an agency's direct control. But if you're investing in Google Ads and can't get a clear explanation of where the money is going, wha

Your Google Ads dashboard shows conversions. Your inbox has inquiries. But your sales team says the leads aren't turning into customers. So is the campaign working? In my experience auditing and managing paid media accounts, that disconnect rarely has one simple explanation. I look at the entire journey: the searches bringing people in, what the landing page tells them, which actions Google Ads counts as conversions, and how the business follows up. Before increasing spend or