When a Paid Media Growth Audit Makes Sense
You don’t necessarily need more spend, more campaigns, or a complete rebuild. Sometimes you need a clear senior-level view of what’s actually happening first.
Performance has plateaued or declined,
but the cause isn’t clear.
CPA is rising or ROAS is slipping
despite ongoing optimization.
You’re spending enough that inefficiency
is becoming expensive.
Tracking or attribution feels unreliable,
so decisions are harder to trust.
The account has grown over time and structure has become messy or inconsistent.
You want an experienced second opinion
before scaling, changing agencies, or making major budget decisions.
What the Audit Covers
A comprehensive review of the factors that shape paid media performance—from account structure and campaign efficiency to tracking, attribution, and growth opportunities.
Account Structure & Setup
Campaign architecture, targeting, bidding, budgets, naming, segmentation, and overall account organization.
Tracking & Attribution
Conversion setup, GA4/GTM implementation, platform tracking, attribution gaps, and confidence in reported results.
Creative & Testing
Current creative approach, testing structure, messaging patterns, and opportunities to improve learning velocity.
Performance & Efficiency
Spend allocation, CPA/CPL, ROAS, conversion trends, wasted spend, and where performance is being constrained.
Audience & Funnel Alignment
How targeting, traffic, landing pages, offers, and the customer journey work together.
Growth Opportunities
The highest-impact opportunities to improve efficiency, scale stronger campaigns, and prioritize what to do next.
How the Audit Works
A focused process designed to get from account access to clear priorities without unnecessary complexity.
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Discovery & Access
We start with your goals, current challenges, and the context behind the numbers, then gather access to the accounts and data needed for the review.
Deep-Dive Analysis
I review performance, structure, tracking, attribution, targeting, creative, and the customer journey to identify issues and opportunities.
Findings & Roadmap
You receive the audit findings, prioritized recommendations, and a clear action plan, followed by a walkthrough so you understand what to do next.
Ready to see what’s really driving performance?
Let’s take a closer look at what’s working, what’s getting in the way, and where the biggest opportunities are.