What We Do
Paid Media Growth Audit
Find what's holding performance back.
A senior-level review of performance, account structure, tracking, attribution, and growth opportunities—delivered with a prioritized roadmap for what to do next.
Best for: businesses that need clarity before making bigger media decisions.
Paid Media Partnership
Ongoing strategy and hands-on management built to improve and scale acquisition.
Ongoing paid media strategy, campaign management, testing, optimization, and reporting—led by an experienced practitioner working as an extension of your team.
Best for: businesses that need consistent management and strategic guidance
Attribution & Measurement
Know what's actually driving leads, sales, and revenue.
Tracking, reporting, and measurement support that connects your marketing activity to real business outcomes, so you can invest with confidence.
Best for: businesses that need cleaner measurement and better performance visibility.
Senior paid media support built around the problem you need to solve.
How We Work
A practical process built around what will actually move performance forward.
01
Diagnose
Understand the account, tracking, customer journey, and business economics before prescribing solutions.
02
Prioritize
Focus resources on the changes most likely to improve efficiency, lead quality, and revenue.
03
Scale
Expand what works while continuously testing, measuring, and refining performance.
Proven Experience
Senior-level paid media strategy backed by real operating experience.
12+ Years
Paid media strategy & management
Up to $1M/mo
Paid media budgets managed
+38% ROAS
While reducing CPA by 29%
Cross-Market
B2B • B2C • DTC • eCommerce
About BlackBird
Senior-level strategy without the agency layers.
BlackBird Marketing is a paid media and growth consultancy led by Sarah Long, a paid media strategist with 12+ years of experience helping B2B, B2C, DTC, and eCommerce brands improve acquisition performance and connect marketing activity to real business outcomes.
I work directly with clients on strategy, campaign management, attribution, testing, and performance analysis. The model is intentionally lean: senior-level thinking, hands-on execution, and clear communication without unnecessary layers or handoffs.
About BlackBird →
Ready to talk?
Let’s figure out what’s getting in the way of growth.
Tell me a little about your business and what you’re trying to solve, and I’ll let you know if BlackBird is a good fit.