<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[BlackBird Marketing ]]></title><description><![CDATA[Customized digital marketing for sustainable business growth.]]></description><link>https://www.blackbird-marketing.nl/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 08 Nov 2026 00:27:32 GMT</lastBuildDate><atom:link href="https://www.blackbird-marketing.nl/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[7 Signs Your Google Ads Agency Is Wasting Money]]></title><description><![CDATA[If you're worried your Google Ads agency is wasting money, I'd first separate disappointing results from warning signs of weak account management. An underperforming campaign doesn't automatically mean your agency is wasting your budget. Results can also be affected by competition, your offer, your website, the sales process, and factors outside an agency's direct control. But if you're investing in Google Ads and can't get a clear explanation of where the money is going, what your agency is...]]></description><link>https://www.blackbird-marketing.nl/post/7-signs-your-google-ads-agency-is-wasting-money</link><guid isPermaLink="false">6ae351300f4ce9ea490bc86a</guid><pubDate>Thu, 29 Oct 2026 14:01:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/01c0c9_2ee3c05e50854b4f86b48a2a85c9e8f1~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sarah Long</dc:creator></item><item><title><![CDATA[Google Ads Lead Quality: Why Your Leads Aren't Becoming Customers]]></title><description><![CDATA[Your Google Ads dashboard shows conversions. Your inbox has inquiries. But your sales team says the leads aren't turning into customers. So is the campaign working? In my experience auditing and managing paid media accounts, that disconnect rarely has one simple explanation. I look at the entire journey: the searches bringing people in, what the landing page tells them, which actions Google Ads counts as conversions, and how the business follows up. Before increasing spend or rebuilding...]]></description><link>https://www.blackbird-marketing.nl/post/google-ads-lead-quality</link><guid isPermaLink="false">6ae3205499046774f01de7ca</guid><pubDate>Thu, 29 Oct 2026 12:52:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/01c0c9_56482aaba56345fbab2fdda86bc2b45f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sarah Long</dc:creator></item></channel></rss>